A Product refers to a solution or offering that is created and delivered to meet a specific need or address a problem.

In the world of intangible products, there is no clear difference between a service and a product. The focus should steer away from delineating the difference between service and product and should remain on the value provided to the customer.

It's important to remember that a product extends beyond its features to encompass the entire user experience, including aspects such as usability, reliability, and customer support.

Products have ongoing lifecycles — projects have a start and an end date.

Every product has a customer who is a:

• User: Anyone who gets value from your product, whether they pay for it or not
• Buyer: Anyone who pays for your product, whether they use it or not
• Both

Every product has a producer who receives a core benefit through:

• Revenue increase
• Cost decrease or avoidance
• Societal benefit

There is always a Product.