Both the Product Owner and the Product Manager play important roles in collaborating with stakeholders. Effective collaboration helps ensure that the product delivers value, aligns with business objectives, and meets customers and user needs.
Product Owner
Beginner
Engaging with Stakeholders
Start with initial interactions with stakeholders, including customers and development teams.
Begin gathering basic feedback from users to inform the product development.
Communication and Feedback
Share simple updates with stakeholders and relay feedback to the development team.
Intermediate
Engaging with Stakeholders
Maintain regular interactions with key stakeholders and users.
Advocate for user needs and provide more nuances insights to the development team.
Communication and Feedback
Provide more structured updates and gather detailed feedback from stakeholders.
Stakeholder Management
Begin managing stakeholder expectations and explaining priorities.
Advanced
Engaging with Stakeholders
Engage with stakeholders to deeply understand complex needs and market trends.
Act as a strong advocate for user needs and provide strategic input.
Communication and Feedback
Provide comprehensive updates to stakeholders and gather in-depth feedback.
Use feedback to continuously improve the product backlog and development process.
Stakeholder Management
Proactively manage relationships and set expectations for product progress and outcomes.
Ensure alignment with strategic priorities and communicate changes effectively.
Product Manager
Beginner
Strategic Alignment
Understand company goals and begin aligning the product roadmap accordingly.
Coordinate with other teams and departments on the roadmap and strategic goals.
Roadmap and Prioritization
Start creating an initial product roadmap and prioritization framework.
Intermediate
Strategic Alignment
Work closely with senior stakeholders to ensure alignment with strategic goals.
Collaborate with various departments to gather insights and refine the roadmap.
Roadmap and Prioritization
Refine the roadmap based on feedback from stakeholders and changing priorities.
Use more sophisticated frameworks to prioritize features and initiatives.
Advanced
Strategic Alignment
Collaborate with high-level stakeholders, including executives and cross-functional leaders, to achieve strategic alignment.
Build and maintain strategic partnerships with key stakeholders for long-term success.
Stakeholder Management
Manage complex stakeholder relationships, expectations, and concerns.
Mediate and resolve conflicts, balancing diverse stakeholder needs and priorities.
Use influence and negotiation skills to align different stakeholder interests with the product vision.
Four Main Components of Stakeholder Collaboration
Gathering Requirements: Working closely with stakeholders to understand their needs, capture requirements, and translate them into actionable product backlog items.
Negotiating Priorities: Collaborates with stakeholders to negotiate and agree on priority of backlog items, value, customer needs, and market conditions.
Communicating the Product Vision: Shares the product vision, goals, and progress with stakeholders, aligning their expectations and ensuring a common understanding.
Seeking Feedback: Seeks feedback from stakeholders to validate and refine the Product Backlog items, ensuring the Product meets their expectations and addresses their needs.