Both the Product Owner and Product Manager are responsible for making crucial decisions. Due to their difference in range of oversight, the types of decisions differ between the two roles.
Product Owner
Feature Prioritization
Decision: What features should be developed and in what order to maximize value delivery.
Requirements Definition:
Decision: What features should be included in the product and how they should function to meet user needs and business objectives.
Acceptance of Work
Decision: Whether delivered work meets the acceptance criteria and delivers the intended value to users and stakeholders.
Feedback Incorporation
Decision: How to incorporate feedback into the product backlog and development process.
Backlog Refinement
Decision: What items to add, remove, or reprioritize in the backlog to ensure it reflects the most current understanding of user needs and business goals.
Definition of Done
Decision: The criteria that must be met for a user story to be considered completed and ready for release (in collaboration with the development team).
Release Planning
Decision: Which features to include in each release based on stakeholder needs and development capacity.
Product Manager
Product Strategy
Decision: Direction of the product, target market, positioning, and long-term goals based on market analysis, customer insights, and business objectives.
Market Analysis
Decision: How to position the product in the market and differentiate it from competitors.
Resource Allocation
Decision: Resource prioritization, staffing, and investment based on strategic priorities and business objectives.
Release Planning
Decision: When and how to release new product features and updates to maximize market impact and customer value.
Go-to-Market Strategy
Decision: Pricing, distribution channels, marketing messaging, and sales enablement strategies to maximize product adoption and revenue generation.
Competitive Analysis
Decision: How to position the product relative to competitors and capitalize on market opportunities.
Product Metrics and KPIs
Decision: Which metrics to track, how to measure product performance, and how to use data insights to inform product decisions and strategy.
Product Lifecycle Management
Decision: When to invest in new features, when to sunset legacy features, and how to evolve the product to meet changing market needs over time.